Thursday, August 14, 2003

Online Ads...On The Rise?

Even more evidence that the dot-com black hole may have reached infinite zero and is again expanding can be found in the latest numbers for Internet advertising.

C’mon, you remember when there were salesmen who wanted to sell you banner ad space on their web site? They were the guys that would take shares of stock instead of money as payment.

Anyway, enough of the history lesson...Believe it or not, spending for online advertisements is expected to be higher in 2003 than 2002, the first increase since 1999.

If that doesn’t shock you, how about what that figure for 2003 will be...$6.3 billion. Still not surprised? Online advertising will increase for 2003, but other media such as radio, TV and print will not.

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