Today, affiliate marketing is much more complex and relies on detailed tracking and analytics, bringing science to the art of marketing. Many affiliate marketers have come to rely on powerful technology solutions to help guide them on their journey to affiliate marketing success.
Always on, completely automated and only paying for pre-defined results, today’s affiliate marketing program is a key element of enterprise digital marketing strategy and is helping to drive innovations in performance-based marketing.
In fact, Forrester Research predicts U.S. affiliate marketing spending will increase by a compound annual growth rate of nearly 17 percent between 2011 and 2016, growing to $4.5 billion as marketers invest in the technology that drives advancements in tracking, attribution and optimization.
To stay competitive, advertisers and affiliates alike must evolve right along side technology and continually adapt their performance-based marketing strategy to fit the behaviors of customers and the marketplace.
In my guide, Affiliate Marketing: Yesterday, Today and Tomorrow, I take you on a brief journey through affiliate marketing's history, its current state and its future.