Tuesday, December 5, 2017

A Simple "Thanks" Goes A Long Way

Ever wonder what is the best way to sign an email? I am sure it is not something that keeps you up at night, but I bet every once in a while, when you are nearing the end of a painstakingly crafted email of great importance, you might take more than a minute or two thinking about the best way to sign off.

The good folks at Boomerang, a company that says it “helps its customers focus on email that matters, when it matters” through tools that “allow for reading and responding to messages faster and more decisively than before”, were also wondering the same thing, so they analyzed over 350,000 email threads to discover the closings that yield the best response rates.

Boomerang discovered that we should all end all of our emails with one simple word whenever in doubt: thanks. Of all the emails Boomerang analyzed, those that signed off with some form of “Thanks” received a response 62% of the time. Emails without some form of “Thanks” received a response only 48% of the time.

In fact, “Thanks in advance” received the overall best response rate with 65.7%. And of all the closings that Boomerang analyzed, “Best” was actually the worst with the lowest average response rate of 51.2%.

Closing with gratitude, especially thanking someone in advance for their response or further action requested in the email, seems genuine, and of course, appreciative.

So, as with all advice, take it with a grain of salt and don’t simply start signing off every single email with “Thanks”, but when in doubt, remember that just about any form of genuine thankfulness seems to get the best response rates. 

Picture by Burst via Pexels

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