7 Keys To Social Media Success

Deluxe Corp. recently conducted a survey that found only 21% of small business owners think social media is an important customer engagement tool. But, according to a CNET survey, 72% of U.S. adults use social media, and according to a Static Brain survey, social media usage skyrockets to 98% among 18- to 24-year-olds.

These survey results make it very clear that with each passing day, social media is playing a larger part in the lives of U.S. consumers.

While many small business leaders are reluctant to start the social media journey, countering that 73% of their business comes from word-of-mouth, these entrepreneurs are failing to realize an increasing number of consumers are using social media to facilitate their word-of-mouth recommendations.

In addition, many consumers who hear about a business via word-of-mouth often turn to the social media platforms they use most to learn more about the business. Without an active social media presence, these businesses are missing out on great opportunities to connect with potential customers.

So, how do businesses get started with social media? The very first step should be to create a comprehensive social media strategy. While this may sound like a daunting task, by breaking the work up into smaller, clearly defined tasks, creating a social media strategy can be painless.

In my guide, 7 Keys to Social Media Success, I outline how small businesses can get started with their own social media strategy today.

Photo by Gerd Altmann via Pixabay