A Simple "Thanks" Goes A Long Way

Ever wonder what is the best way to sign an email? I am sure it is not something that keeps you up at night, but I bet every once in a while, when you are nearing the end of a painstakingly crafted email of great importance, you might take more than a minute or two thinking about the best way to sign off.

The good folks at Boomerang, a company that says it “helps its customers focus on email that matters, when it matters” through tools that “allow for reading and responding to messages faster and more decisively than before”, were also wondering the same thing, so they analyzed over 350,000 email threads to discover the closings that yield the best response rates.

Boomerang discovered that we should all end all of our emails with one simple word whenever in doubt: thanks. Of all the emails Boomerang analyzed, those that signed off with some form of “Thanks” received a response 62% of the time. Emails without some form of “Thanks” received a response only 48% of the time.

In fact, “Thanks in advance” received the overall best response rate with 65.7%. And of all the closings that Boomerang analyzed, “Best” was actually the worst with the lowest average response rate of 51.2%.

Closing with gratitude, especially thanking someone in advance for their response or further action requested in the email, seems genuine, and of course, appreciative.

So, as with all advice, take it with a grain of salt and don’t simply start signing off every single email with “Thanks”, but when in doubt, remember that just about any form of genuine thankfulness seems to get the best response rates. 

Picture by Burst via Pexels

It's Not The Money's Fault

Have you ever heard people say that some of the richest people they know are also some of the unhappiest? I argue this is because of one of two reasons. The first is that money may not be the actual route to happiness for that person. If the true key to your happiness is the approval of your parents, or finding true love, or having a child, if you don’t have that one thing, all of the money in the world is not going to provide you with the happiness you seek.

The second reason is the fact that once you have enough money to guarantee yourself financial peace of mind, if you had the ambition and drive to obtain that much money in the first place, chances are you will need some other type of goal to strive for or else you will find yourself feeling unfulfilled.

Now, I know a lot of you out there want to cite the actual money itself and having it in large quantities as the root cause for the unhappiness of the rich, but it’s never the actual money itself – it is either the fact that the money has still failed to fill whatever void in that person’s life they were trying to fill with money, or the fact that the successful attainment of that money has left that person with nothing else for which to strive. As much as those without money want it to be the actual money that is causing those they feel are rich to be unhappy, it is just not the money.

So, the next time you find yourself blaming their stacks of money for the unhappiness of the rich, all the while, not feeling the least bit sorry for them, or if you’re standing amongst your stacks and stacks of money, trying to figure out why you’re still not happy, remember that it’s not the money’s fault.

Mind Your Ands

We are always told to mind our Ps and Qs, but what about our ands? Shouldn’t we also be minding those as well?

It sure seems like many of today’s writers and content creators set out to cram every possible thought into a single paragraph-length sentence. But, this can easily confuse readers and force them to reread sentences over and over to determine which of the writer’s thoughts are joined by which and.

Why do they force so many words into each sentence? I was recently reading a report that got me thinking about this subject when I came across a sentence very similar to the one below:

We reviewed the infrastructure and networks that made up the wireless guest networks and the filtering and segmentation between the wireless guest networks and the wired corporate network and the encryption and authentication in use on both networks.

Look at all those ands in one sentence! Six ands!

When you are writing, be sure to count the number of times you use ‘and’ in each sentence. You should rarely have more than one or two, though in the right context, three ands can still make sense. But, once you approach the fourth, fifth, sixth (or even more) and in a single sentence, it is time to split that sentence up into multiple sentences and perhaps use some other conjunction or phrase.

As an example, see what I have done to our ‘six-and’ sentence example:

We reviewed the infrastructure and networks that made up the wireless guest networks, as well as the filtering and segmentation between the wireless guest networks and the wired corporate network. We also reviewed the encryption and authentication in use on both networks. 

You can see by changing one of the ands to ‘as well as’, and splitting the sentence into two sentences, I’ve essentially removed two of the ands. Also, neither sentence has more than three ands. The paragraph is now much easier to read.

So, when you are writing, please remember to limit the use of ‘and’ to no more than three instances per sentence. Your readers will thank you!

Graphic by William L. Savastano

Post-Sale Drip Campaigns

According to Pricing for Profitability: Activity-Based Pricing for Competitive Advantage by John L. Daly, conventional business wisdom contends that it costs 10 times as much to obtain a new customer than it does to retain an existing customer.

If you spend any time researching the actual statistics available out there that show the cost of acquiring a new customer vs. the cost of keeping an existing customer, you will find results that point to it being anywhere from three to 20 times costlier to obtain a new customer. While the numbers vary by industry, location, and product type, one thing becomes clear; almost every study concludes businesses are far more cost-effective when they can retain existing customers.

One of the best ways to ensure a customer who has purchased a product or service from your enterprise remains a happy customer is to consistently engage with them post-purchase. Businesses can easily accomplish this through an instrument that is usually reserved for pre-sale engagement, the email drip campaign.

For those who may not know, an email drip campaign is a pre-programmed periodic sending of emails to prospective customers that provides them with valuable industry and product information without seeming to be an attempt to sell your products or services. When done right, drip campaigns keep your products and services top of mind for prospects, leading them down the sales funnel, and providing the right combination of product and service information as well as useful general industry knowledge.

Unfortunately, a lot of times, once a prospect is converted to a customer, businesses turn off that drip campaign, not realizing they are stopping what actually is also a very important post-sale engagement tool. Instead of completely turning off the drip campaign once a prospect becomes a customer, businesses should simply shift the content the new customer receives.

Businesses should stop sending new customers anything that seems irrelevant such as special offers on products or services they have already purchased and anything that does not refer to them as a customer.

Businesses should send new customers:
• Any relevant company or industry news, including press releases and blog posts
• Tips on using products or services they have already purchased
• Information on other products and services they have yet to purchase
• A steady stream of announcements about new products, features, and services

In many cases, enterprises may find that a good amount of their pre-sale drip campaign content is still very useful in a post-sale drip campaign. Two areas of particular note for inclusion in post-sale drip campaigns should be press releases and blog posts, especially if your blog is heavy on providing industry news and thought leadership content. Press releases, especially those on big customer wins, awards received, or new partnerships, will reinforce with the customer the idea that your business is strong, and that they have made the right choice in going with your products and services. Blog posts that speak to industry events, industry knowledge, and breaking news will ensure that customers view your business as a leader in the industry and view you as someone with whom they should continue doing business.

It is important to remember that while an email drip campaign can be very effective at landing new customers, it can also be very effective in retaining existing customers.

Artwork by Gerd Altmann via Pixabay

Sitting Across A Table

How do you determine with whom you will conduct business?

If you’ve spent any time at all in business-to-business sales, especially if you’ve spent any time as a small business owner, you quickly learn that there are some people out there that you want to do business with, and there are some people out there that you DON’T want to do business with.

The key to discovering which is which is developing a standard operating procedure that you adhere to every time when determining whom you are going to do business with and whose business on which you are going to pass.

You want your screening process to be something you can easily follow every time. You want a process that relies on instinct, is still objective enough to make sure you don’t miss out on a great opportunity, but at the same time, ensures you are not beating your head against the wall in a losing, unprofitable situation. You also want your process to be one that you can apply at any stage in a business relationship.

While all of these requirements may make it seem like there is no simple way to create a process that will work, I have discovered an extremely easy process that works every single time. And all it involves is asking myself a single question.

Am I comfortable sitting across a table from this person?

That’s it. No great formula or massive amount of research. In all the years that I conducted business-to-business sales as a small business owner, this simple process was accurate every single time. Now, as a fallible being, I didn’t always listen to the process, but the process still remains completely accurate every single time.

What I learned over the years was that if I asked myself that question about the person I was about to conduct business with and the answer was yes, I’d proceed with the relationship and the business at hand, and it would always turn out well. Don’t get me wrong, there were bumps in the road at times and sometimes the relationships took a little work, but as long as I still felt comfortable sitting across a table from that person, we continued to do business.

But, when the answer to that question was no, no matter how sweet the deal, no matter how much profit there was to be had, every single time I felt the answer should be no, it turned out to be someone that I didn’t, or shouldn’t have done business with. Again, I didn’t always listen to my own answer, but very quickly realized I should have.

And I didn’t just ask myself this question at the beginning of the relationship. I made sure to ask myself this question throughout the relationship at key points and milestones. When the answer to the question was yes at each of these later points in the relationship, I would keep doing what I was doing and the relationship would remain positive, and most importantly, profitable.

But, when I asked this question at later points in the relationship and the answer was no, I had to ask myself a second question and make an important decision. When the answer was no, I then asked myself if the answer was, for whatever reason, ever going to be yes again.

If I felt that I could change that no into a yes, I then would set out to do everything I knew I needed to do – everything I possibly could to change that no to a yes. Sometimes the customer would be responsive and we would move forward, other times, I’d notice the answer was not changing. 

Once I realized that the answer to my question was never going to be yes again, I’d reach out to the customer and let them know that it was time for us to find a mutually beneficial settlement as to what they had paid, the work that had been delivered, and that it was time for us to part ways.

By following this simple process, which stemmed from me asking the question of whether or not I was comfortable sitting across a table from someone, I always find myself in a position where when I do actually sit across a table from that person, our relationship is square and mutually beneficial.

Photo by HO JJ via Pexels

A Practical Guide For The Recently Unemployed

It has happened to virtually all of us at one point or another in our career - we find ourselves unemployed one day. Sometimes it comes as a shock, and sometimes, we probably saw it coming, but either way, it never gets any easier. But, if I have learned one thing over the decades, it is that each time we find ourselves unemployed, we have actually been handed an amazing opportunity to better our careers and ourselves.

Three years ago today, I found myself in just that spot and I used what life threw at me that day as a catalyst to improve a number of things in my life, including my career path. I’m not saying that I have all the answers, nor am I saying that my advice is the only advice you should listen to when you find yourself unemployed one morning, but I thought I would compile the lessons I learned being let go to perhaps help someone else out there who ends up in the same situation.

So, take a deep breath, know that everything is going to be OK, and whether you were let go from your job today, last month, or know that it might be just around the corner, I hope at least some part of my experience will help you on your journey.

Click here to read A Practical Guide For The Recently Unemployed.

The 5 Items You Should Actually Capitalize

I know You might Think the Capitalization in this Sentence is a Little Off, but I can Tell you that I See sentences Just Like this every Single Day.

I believe the cause of most of this unnecessary capitalization stems from the fact that a lot of content creators use capitalization for emphasis when they are writing. But that doesn’t mean those content creators are correct. In fact, I would argue littering a piece with all that erroneous capitalization actually draws emphasis away from its overall message.

Before you capitalize a word, ask yourself why you are capitalizing it. Is the word at the beginning of a sentence? Then go right ahead and capitalize that word.

Is the word a proper noun? If it truly is, then go ahead and capitalize the word or words that make up that proper noun. If you are uncertain if something is a proper noun or not, you can conduct a Google search with the word or words both capitalized and not capitalized, and you’ll most likely quickly find your answer.

Is the word part of a headline or subhead? If so, and it is not one of the words that should not be capitalized in title case, then capitalize that word. A quick search on ‘title capitalization’ should yield some great tools that can help guide you with proper title case. 

And, of course, don’t forget to capitalize the pronoun ‘I’ and the days of the week, months, and holidays.

But if a word is none of these five things – at the beginning of a sentence, a proper noun, part of a headline or subhead, I, or one of the date-related items we capitalize – then it should not be capitalized. It really is that simple.

In addition to capitalizing for emphasis, another common error content creators make is to capitalize concepts like ‘business analysis’ or services like ‘report editing for enterprises’. Many of these same content creators will also capitalize industries like finance, education, and manufacturing, as well as business areas like human resources, sales, or marketing. But, none of these things need to be capitalized.

Before you capitalize any of these terms, consider whether they should really be capitalized, or if they are simply a company term, an industry term, or just a term you wish to call out in your content. Do not capitalize that word, or group of words, unless they fall under one of the five capitalization rules above.

Remember, you have tools like making words bold or italicized to create emphasis – or putting the words inside a sentence separator like this – but do not capitalize these words just to give them emphasis or to call out your company or industry terms.

Content creators should try hard not to break these capitalization rules. But, if you must break the rules and capitalize words that you really shouldn’t, at least capitalize consistently. If you capitalize Marketing as a concept or a department in the first sentence of a paragraph, then you should capitalize it as a concept or department in the fourth sentence of the paragraph, and when used throughout the rest of your article or document.

Content creators should also be mindful that if they capitalize subheads, table content, figure content, or any other items in an article or document, those items should be capitalized consistently. Special care should also be given to using consistent title case as well. Create a list of title case words that should be capitalized and apply it consistently as well. You can do a Google search to find these terms and also customize it for your particular style, company, and industry.

By simply applying capitalization consistently and only in the five necessary instances above, you can declutter your pieces and save your editorial staff hours of unnecessary de-capitalization.

Photo by Tom Eversley via ISO Republic 

The Problem With The Value And Faith We Put In Paper And Electronic Currency

If you reach into wherever it is that you keep your on-hand cash and pull it out, there are four things that you should keep in mind:

• You have exchanged something of value to you in order to obtain that note, and you should have a good understanding at all times of just how much of that valuable thing you traded for that note
• From the time you exchanged that item of value for that note, there has been and will always be continual fluctuation in how much of that valuable thing each note is worth to you and others
• The actual note in your hand only has a perceived value, granted to you by others who also believe in that same perceived value, otherwise all you hold in your hand is a piece of paper
• Without an exchangeable value other than its perceived value, all of the value you put into that note could completely disappear instantly…yes, instantly!

No matter where you sit on the political spectrum, no matter how you earn your money/dollars/notes, and no matter your age, location in the world, or your socioeconomic conditions, these four things apply to you. Pretty scary, isn’t it, especially that part about the value of your notes disappearing instantly, right?

There was a time in history when all of the paper currency in the world, whether issued by a bank or a government, was exchangeable for, and therefor backed by, a stockpile of precious metals somewhere. The value of the paper money in your hand was tied to the value of gold, silver, or some other metal that was under lock and key somewhere, and any time you wanted, you could go and trade in your paper money for that tangible precious metal. Today, however, this is no longer the case. And that is why whenever we are dealing with paper currency, we need to remember those four things above.

But, how did we get here, and why? That’s the trillion-dollar bill question, isn’t it?

Sadly, the answer is very simple. It all boils down to the fact that governments need your value through either your labor or your money, in order to operate and exist. That means that governments need to provide a currency that can be used to perpetuate their economic system and provide the means to take value from you. But today, there are far too many people, there is far too much potential value, and there is far too little precious metal to have paper currency tied to actual tangible real-world assets any longer. In short, the world’s governments and their economic systems need far more value in paper money than all of the already-mined precious metals in the world can provide.

Following the chaos of World War II, the 44 Allied nations came together and agreed that in order to create economic stability, they would all peg their paper currency to a gold standard and that each of their gold standards would be tied to the U.S. dollar at an exchange rate of one ounce of gold for 35 U.S. dollars. This created a scenario in which these nations and their central banks could exchange U.S. dollars for gold on demand. This system worked well and helped fuel the economic growth that would ensue for the next 25 years.

But that amazing growth would yield a problem by the 1970s. The Allied nations’ populations and economies had grown so large that the amount of U.S. dollars in circulation had far surpassed the amount of gold the U.S. held in reserves. This meant that if the world’s governments cashed in their greenbacks, there would not be enough gold to pay everyone their stored value. Fearing that this would cause a run on U.S. gold and result in economic collapse, in 1971, the U.S. government removed the gold standard from U.S. currency, allowing the central bank to just print money that has no actual real-world, tangible value except for what we perceive in our minds as a collective. No longer could the world’s governments exchange U.S. currency for a fixed amount of gold. Instead, the value of each piece of currency would be tied to its perceived, or market value.

Let’s think about that for a second. When banks and the U.S. government first started printing paper money, the value of that paper money was tied to a precious metal like gold or silver, but that meant there could never have been more paper money out there in circulation than the amount of physical precious metal the bank or the government had on hand. That also meant that at any time, you could walk into the bank or the right government office and demand precious metal in exchange for the paper currency in your hand.

Do you see how this system of paper money based on a precious metal stockpile makes perfect sense? People no longer had to carry cold coins in a purse or large amounts of gold bars on a carriage, but instead, just had to carry light paper currency in their pocket.

But now, people can no longer walk into the bank or a government office and demand something of real-world value in exchange for the paper currency in their pocket. Today, all you can get for that paper money in your pocket is other forms of paper currency, or worse, a balance on the bank’s or government’s electronic ledger.

And, if the fact that paper currency is no longer tied to anything of actual real-world value is not scary enough, the next step, which is already well underway, is to transform that paper money into electronic numbers on an electronic balance sheet somewhere in the cloud.

Imagine a planet where the governments of the world convince us all that the cost of producing that actual paper currency is just too high, and even worse, completely unnecessary now that we have this beautiful digital world in which everything is stored on electronic ledgers and we can all carry around little plastic cards in our pockets instead of that costly-to-produce and now completely unnecessary paper money. Oh, and don’t even get them started on producing coins! It costs a nickel to make a penny now. How impractical is that? You humans don’t actually want to carry around coins any more, do you?

If you don’t believe this is where the governments of the world are taking us, think a little about how you transact now compared to ten or twenty years ago. How often are you using actual paper currency versus those plastic cards in your pocket? How many of your bills do you pay with a paper check, and how many do you simply pay online?

See how this is all progressing along nicely for the governments?

And what is the problem with the governments doing away with physical currency all together? Well, the biggest problem is that people will no longer have the ability to hold currency outside of the electronic system - meaning no one, ever, will be able to hide currency from the government's greedy hands.

Then, all it will take is for the government to sit at a keyboard and it can have complete access to the value of everything you own. Remember how earlier we talked about you exchanging the value of something for that currency? Well, once all currency is electronic and there is no way for you to hold that value in something tangible, then it can all be wiped out, entirely wiped out, with just a keystroke. That’s everything you have worked for your entire life – gone in an instant.

Couple this with a current movement to get everyone on the planet an electronic ID by 2040 and every single person on the planet and their electronic currency will be reachable by governments and global governing bodies like the UN at any moment, anywhere in the world.

Can't wait to see the black markets this creates for alternative currencies! We'll be using commodities as currencies to barter with each other outside the government's ever-watching eye like it was the Dark Ages again. How many chickens for a sword?

Think of what this will do to the price of precious metals. That is, if the governments even allow us to own precious metals any longer once they do away with all physical currency.

While we will have to see where governments and technology take us, unfortunately, there is very little we can do about the tangible real-world value in our paper money, other than exchanging some of it for precious metals while we’re still allowed. The main thing to remember each time you look at those paper notes in your hand is to ensure that your portfolio of assets is as diverse as possible.

Never keep all of your value in eggs, and never keep all of those eggs in one basket.

Photo by The Digital Way via Pexels

How I Come Up With What To Write

I once was asked how I come up with the topics for these musings which you have all been so gracious to take the time out of your day to read, and let me tell you, there is nothing particularly laborious about it, other than the fact that where I differ from you is that when I have some prevailing thought enter my brain while doing something like walking, riding my stationary bike, brushing my teeth, etc., while you may laugh a little at your interesting thought and move on with your day, I am forced with the chore of either having to find something to write with, grabbing the nearest laptop, or as happens most often, quickly pulling out my pocket screen and typing out the idea into a memo application or self-addressed email.

Case in point, just a few minutes go, I was riding my stationary bike and in popped to my head the idea that if one person is wondering how I come up with these topics, then maybe more people are wondering, and maybe I should write a musing that explains how I come up with all these ideas. Luckily for me I had just finished writing a musing that came into my head while reading a newsletter and still had the laptop nearby.

So, as you can see, it is a pretty easy process. I go about my day and while my mind is occupied doing something very routine, all of the sudden, an idea pops in my head and I record that idea via some means as quickly as I can. This is a must because nothing is worse than losing one of these ideas when I don’t react quickly enough. I am assuming that everyone out there has these ideas pop in their head, too, but because I write for a living, my first instinct is to turn those ideas into a written piece. If I were a painter or cartoonist, maybe I would turn these ideas into paintings or some funny drawing. Thank goodness I’m not a sculptor because the ideas just come too quickly for me to actually sculpt them all in a lifetime!

If I have the time right then and there, like on a night or a weekend or while watching TV, a lot of times I can just grab the laptop and belt out the entire article in one fell swoop. I write as far as the words take me and then will go back to beginning, read what I have written and repeat – read then write, read then write, read then write – until the piece is done. I then save it, set it aside and edit it a few days later until it is ready for you to read. Sometimes I have to revisit a piece multiple times for it to get there, and sometimes, like Mozart (just using him for reference, not comparing), I write one draft and it’s ready to go. If I’m on a walk, at an event, or doing something that does not allow me to actually write at that time, I usually will record the idea and them come back to it when I can. Sometimes it seems having to revisit the piece later to actually write it hinders the quality of the piece, but such is life, and other times it seems the exact opposite is true – some pieces are better after being revisited and rehashed multiple times. It really is a case-by-case basis.

Either way, I try to get these musings out of my head and down in words as quickly as I can. And like any artist who tries to keep up the appearance of a regular production pattern, I tend to store these and let them go a little at a time. The marketer in me wants to keep you looking for these pieces, not getting bored because I put one out every single day. And don’t be fooled, while sometimes I have an excess hoard of these pieces sitting, waiting to be let free, other times I am trying hard to think of an idea because it’s been a while and the reserves are running low. I can end up writing three musings on a single Saturday, and then, there will be none for a week or two. It definitely is very feast or famine at times.

Either way, I will say this: I can easily explain that the ideas come, but I cannot explain why or how they materialize. And while I can also explain how I keep my notes and how I manage producing, storing, and releasing these musings to you, I definitely cannot explain how each of these words appear on the screen in precisely the order I need them to explain my thoughts. I can only describe it as a flow – I have to sit down and type and try to keep up with the words that are appearing in my brain, especially when it is one of the pieces that flows all at once, just like this one did, in all of about ten minutes or so.

I believe how the words materialize and flow from my brain down on to the page are what scientists refer to as the spark of intelligence – not the smarts kind, but the ability to think and reason kind. And since we have been trying to explain how that works since the dawn of humans, I will save you from us trying to figure that out here and now. Just know that it is something magical, and regardless of its origins, we should all endeavor to cultivate this capability in all of us, all of the time, whatever that capability might be.

So, there you have it, loyal reader; an explanation of how I come up with the ideas for these musings. And yes, I have been peddling away on the bike this entire time. Now to shut down the laptop, close the lid, keep peddling, and wait for the next idea to materialize…

Photo by Nikolay Frolochkin via Pexels

Those Who Seek To Divide Us...

I have long believed that deep in her heart, America is not as divided as the media, career politicians, and other power seekers would like us to think. I believe that deep down, most Americans want a better life for their families, want to be left alone to pursue their dreams, and wish to simply live life as they see fit. I know that is all I want – to be left alone, to be allowed to keep the fruits of my labor, and to live life as I see fit according to my beliefs.

Naturally, while I do believe these are the things we all want in life here in America, I do recognize that we currently have differences in opinion about how we can obtain these dreams. I would argue, however, that the dividers like the media, politicians, and other power seekers, for their own benefit and to the detriment of the rest of us, have created these differences in opinion by continuing to divide us into pre-defined groups. The side effect of which, has been the distraction of far too many Americans from attaining their dreams, and instead, an unnecessary, continued concentration on the overly inflated differences between us.

Those who seek to divide us for their own prosperity and continued existence, seek to divide us according to things like gender, race, career choice, and net worth, when instead they should be using their voices to unite us as a nation. They should be using their voices to bridge the real gap between us – those who see America as the land of opportunity where anything can be achieved regardless of those very things the dividers use to divide us, and those who have been so pummeled with the divisive message that they have come to believe it, and wrongly, now live their very lives by it instead of fighting against it.

Here is an example of how these dividers quietly accomplish this goal, which also leads to the revelation that this divisiveness is what has put us into the two camps that, in turn, the dividers point to and say is the reason we are divided, instead of admitting that, in fact, they are the source of our divisiveness.

Each year, Time magazine selects a person of the year that they claim, for better or worse, has been the most influential person in the world. This time around, they naturally have chosen Donald Trump. In the video in which Time Editor-in-Chief, Nancy Gibbs, explains why they chose Trump, she states: 

“One of the things that was remarkable in going to see him to interview him is to be in that penthouse, which is the most ostentatious imaginable marble and mirrors and gold, and see him in the suit and the diamond cufflinks. There’s a kind of dissidence that we pressed him about of how is it that the billionaire is the tribune of the working man? He said he thought that it had to do with that he wasn’t a phony – that there have certainly been wealthy politicians before who in some cases would bend over backwards to make themselves appear like the common man, or do anything that they could, eating the corn dog at the Iowa state fair, and wearing a flannel shirt in New Hampshire. I think he had a very strong instinct that his wealth and the flamboyant display of his wealth was not a liability, that it was actually an asset.”

This statement got me thinking about one of the most staunch and apparent differences in what the Time magazine cover calls “The Divided States of America”, as well as the root cause of this difference. I agree that we are a nation divided – a nation divided in principles and a nation divided in hopes and aspirations. And while I agree there are racists and homophobes and all sorts of others –ists –isms and –phobes living out there on the fringe ends of the political spectrum in this country, I also believe that a large majority of Americans are actually none of these things that the dividers use to steer us to their desired end through fear.

I do, however, believe there is a very real chasm between two sides in this country, and it is one that we must address – one that is clearly pointed out in Nancy Gibbs’ statements about how a billionaire could possibly serve as the tribune of the hard working people of America, and we can explain this phenomenon in two words: aspiration and perspective.

Ask a conservative who they blame for their plight in America today and they will say the government. Ask that same conservative what the key is to prosperity and they will tell you business. Ask a liberal who they blame for their plight in America today, and they will say business. Ask that same liberal what the key is to prosperity and they will tell you government. Granted, reality is not as clearly defined as this example, but you can easily see the relevance of this take on the American political spectrum today.

If you do not believe that you can achieve anything in this country because there is an entire group of people – business people – holding you back, then you see a successful businessman like Trump as an embodiment of the evil that is conspiring against you. If you believe that you can achieve anything in this country because those business people build companies and provide jobs, then you see a successful businessman like Trump and the embodiment of hope and aspiration.

If you believe that the entire corporate structure in America has been stacked against you, then you look to the government for salvation. If you believe that the entire government superstructure in America has been created to steal the fruits of your labor, then you look to business for salvation.

And this is why you can pluck one working man off of the street – one who has bought into the liberal idea that the cards in America are stacked against him and that there is this mythical group of –ists, -isms, and –phobes constantly working against him – and have that working man tell you that Trump is history’s greatest monster, yet can pluck another working man off the street – one who has bought into the conservative idea that America is the land of opportunity and anything can be achieved if he plays by the rules and works hard, and that there is no mythical group of –ists, -isms, and –phobes, only a bloated government that needs his hard-earned money to survive and perpetuate itself – and have that working man tell you that Trump is an aspirational figure that represents that working man’s own potential for success in America today.

I hate to continue to narrow the differences caused by the divisiveness perpetuated by the media, politicians, and power seekers down to such a clearly defined line, but let me give you one more example. You take a young person in their early 20s who has just started their career and you show them a picture of what embodies success to them, and then ask if they too can achieve that success, and you will get one of two responses.

I believe the person who was raised on the idea that they were born in the greatest country in the world that provides people with the greatest opportunity to make something of their lives will tell you that they most definitely aspire to the success in the picture, and that their aspirations of success are achievable.

I also believe the person who was raised on the idea that they were born in an oppressive country that is filled with –ists, –isms, and -phobes that are constantly working against them will tell you that the type of success in the picture can only make someone miserable, that success of that type can only be achieved on the backs of others, and that not only is the scene in the picture not attainable for them, but in fact, is the last thing that they would want for their life, even though the image actually and truly embodies that person’s very definition of success.

And this is where the dividers have left us. They have successfully used their voice to classify us into every category under the sun and divide us into all these tiny little groups, which have led us to unite these groups into two camps – the so-called haves, and the so-called have-nots – even though each one of us has the same opportunities in life here in America. Yes, not entirely exactly the same, but still, the best opportunity of anyone else in any other time on this planet. Then, we all fight amongst each other while the dividers perpetuate their message of division, further solidifying their own existence in this world by point to us and blaming us for the divisions they have created.

I propose that the time has come for those of us that the dividers have divided to no longer allow them to divide us. We should hold journalists to what they call themselves – being journalists. We should also hold the elected representatives of the people to what they call themselves as well. And lastly, we, the divided, should come together to remove the division that is being imposed on us by no longer allowing the dividers to classify, categorize, and split us apart.

Photo by Ingo Joseph via Pexels

The People That Keep Us Moving

I recently read about a solemn ceremony held every year at the International Towing and Recovery Museum in Chattanooga, Tennessee that hit me with something that I know I never think about.

Each year, probably like many of you, I send some money off to the Automobile Association of America without much thought. Our AAA membership is just something we renew each year as a precaution should one of us become stranded while driving.

It has probably been a good five years since we actually called AAA. The battery in my wife’s car died while she was at work, and I cannot even remember when we used our membership for roadside assistance the time before that.

Regardless of how often we use it, we send that money off to AAA every year because it provides us with the reassurance that if, for whatever reason, we become stranded, while in one of our cars, or even someone else’s, help is just a phone call away.

AAA members make a call, sit and wait, and usually within a pretty reasonable time frame, a tow truck driver that AAA trusts and has certified shows up and either charges a battery or puts on a spare tire, no matter where in America a member may be inconvenienced by a stalled vehicle or a non-functioning tire.

And while we’re thankful for the person that has made it their job in life to be the person to answer that call no matter what time it might be, how often do we actually think of the peril that person may be putting themselves into to help us get back on the road? I know that I seldom think of their job as dangerous. 

But the solemn annual ceremony in Tennessee I mentioned earlier is to honor the people whose names are being added to the Wall of the Fallen at the International Towing and Recovery Museum. This year’s ceremony saw the addition of 22 names to the over 400 that have been added to the wall over the past decade.

These are the names of Americans who get up and go to work everyday and at certain points in their career put their lives at risk to help us keep moving and to get us out of danger. This job actually puts these folks so much at risk that over 400 of them have lost their lives in the past 10 years.

Before reading about this ceremony, I must admit that even after spending over 25 years on the road, I never truly considered the danger that these drivers sometimes place themselves in to assist us.

For this very reason, in many states, including California, tow trucks have been designated emergency vehicles and are afforded the same protections for their operators as any other emergency vehicle.

This means that when drivers in these states approach a tow truck on the side of the road, they are strongly encouraged to slow down and move out of the lane directly closest to the tow truck or other emergency vehicle if at all possible. This gives tow truck operators and other first responders some space between their person and your car, which I cannot argue to be anything other than a pretty good idea.

Robert T. Bouttier, Chief Executive Officer of AAA, writes: The next time you see the flashing lights of an emergency vehicle, please remember to slow down and move over when it’s safe to do so. It’s a simple way we can all help these heroes of the highways to do their job safely.

So, the next time you see a tow truck with its lights flashing, I hope you remember this article and give the driver the same courtesy you would any other first responder.

Photo via Splitshire