For the past eight years, I have spent my life marketing software. When you market software, you end up learning more than just a little bit about the software development process, its benefits and its challenges. You also learn, like many others before me, that occasionally, the principles of software development can lend themselves to other areas of business, including marketing.
The term “agile marketing” is starting to get a lot more ink these days so I feel it is time for me to release a little something I originally put notes together on across a few evenings a couple years ago and refined over more than a few evenings over the past couple months – a guide on a little something I call “The Agile Marketing Method.”
In this guide, I give marketers insight into how they can apply one software development method – Agile – to their marketing projects. I explain a little bit about the history of software development methodologies that led to the creation of Agile, the principles of Agile, as well as how marketers can use some of Agile’s principles and processes to improve the effectiveness and efficiency of their marketing efforts.
Read The Agile Marketing Method.
Photo by Woodsilver via Pixabay
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