This is a collection of my work, including both business and personal publications from a guy who considers it a great honor to earn a living doing what he loves...writing. Please note that the opinions expressed here are mine and mine alone and do not necessarily reflect the opinions of my clients, employers, leaders, followers, associates, colleagues, family, pets, neighbors, ...
Wednesday, December 2, 2015
Getting Sales To Use Marketing Collateral
It's the age-old challenge for marketers...how to ensure the
collateral your team creates actually gets used by the sales team. In this
guide, I show you the secret to solving that challenge.
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