Deliver Magazine recently reported that the 2010 U.S. Census will find 309 million people living in the United States. The magazine, which provides insight for direct marketers, reports that the concept of the "Average American" is being replaced by a "complex, multidimensional society that defies simplistic labeling," according to demographics expert Peter Francese. Here are some of the facts about America's changing landscape:
In the two largest states by population, California and Texas, and in all of the 10 largest U.S. cities, no racial or ethnic category holds a majority.
Only 22% of U.S. households are made up of a married couple with children.
There are 50 million people of Hispanic descent living in the U.S. They are the nation's largest and most rapidly growing marketing category.
By 2015, white non-Hispanics will no longer account for a majority of the births nationwide.
85% of the nation's growth in population over the past decade occurred in the South and West.
5 million U.S. residents moved from the Northeast and Midwest to the South and West in the past decade. Is that why my roads and beaches are 300% more crowded than they were when I was growing up?
2/3 of the immigrants who arrived in the past decade (about 10 million) settled in the South and West.
3/5 of all U.S. residents live in the South and West today.
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