I remember us worrying…worrying that all of those poor journalists would be out of work once those environmentally-unfriendly newspapers started boarding up their windows and chaining their doors like something out of an old black and white movie about The Great Depression (or a Michael Moore movie).
But it turns out, the ones who have not already found a second life writing for websites on the print-newspaper-killing internet, actually have a pretty good chance of being hired by large enterprises to serve as storytellers in their very own corporate newsrooms.
That may sound odd and leave you wondering why in the world America’s enterprises would need their very own journalists, but, as consumers are evolving, so must the marketing department and the ad agency. Consumers fast forward through ads on TV, change the radio station as soon as a commercial comes on, ignore a-hell-of-a-lot-a online display ads, and things are only going to get worse for marketers and advertisers.
While this all seems scary for companies that rely on advertising to help generate revenue, many are finding a silver lining, a light at the end of the tunnel. While consumers simply don’t care to be bothered with advertising anymore, apparently, they are still interested in a good story, even if it is published by the very same companies whose advertisements they are ignoring throughout the day. In fact, not only did marketing web magazine CMS Wire call 2014 the year of storytelling, but based on what they’re seeing so far, 2015 might turn out to be…you guessed it…the year of storytelling.
And who better to research, develop, and tell the stories these consumers want than the folks that were classically trained in gathering and disseminating stories in a way that makes people want to listen…journalists.
Needless to say, the journalist at a dying newspaper or the barely-hanging-on-by-the-skin-of-their-teeth news site is going to jump at the chance to translate their skills into some real big, evil corporation money.
So, gone may be the days when our top journalists are working for newspapers, online rags, magazines, and the evening TV news. We just might be witnessing the dawn of the age of advertising and storytelling where our top journalists are reporting on the historic ties between Coca-Cola and Santa Claus, reporting on the philanthropic efforts of Bill Gates and Warren Buffet for either Microsoft, Berkshire, or the Gates Foundation, or maybe even compiling a seven-part series on the history of Mercedes-Benz Racing for mbusa.com. It’s a brave new world out there, people…
Photo via Wikimedia Commons
What is wrong with this country? The three main headlines today are as follows – 1.) John Edwards Admits He Fathered Rielle Hunter’s Child - 2.) Conan Signs $45M Deal To Leave Network and - 3.) The New Heidi Montag. While most days when I pop open MSN for the first time (it’s my home page), I shake my head and think to myself, “…and we wonder why religious fundamentalists want us dead”, but today takes it to entirely new level.
The man who would have been Vice President and just as much a single heartbeat away from the Presidency as Sarah Palin had an affair while his wife was battling cancer, fathered a child with his mistress then took some very politician-like steps to cover up the whole thing, including a very Willy Jeff-esque denial with later denial retraction. It seems as if he even went as far as to have one of his staffers ready to take on the role as the baby’s father.
While John Edwards is the latest in a long line of disgraced politicians from both sides of the aisle, this again leads me to ask the question, “Why do we tolerate this type of behavior from our politicians? Why do they feel that they can continually get away with being on the very bottom step of the moral ladder?”
This behavior is unacceptable and we should hold our politicians to a better standard in this country, yet it seems there will be a good percentage of people out there who will not only defend this behavior but try to convince us that a politician’s actions in their personal life have no bearing on the job they do, or the person that they are. I, for one, beg to differ.
What has gone on with Jay Leno and Conan O’Brien and NBC is a fantastic example of how we view agreements and honesty in this country. While it is our right to change our mind here in America, I also think that we are too easily ready to let people out of their agreements. Bankruptcy is a fine example of this. You get to run up debt, promise to pay it, but then get to say, “Oh, no, I don’t want to pay it after all,” and come up with an excuse as to why you can’t. We, as a society, and as an economy, should be holding people to better standards than that.
If you look at the history of our government, you will see time and time again, this same type of back-tracking and revisionist history that we as Americans should not allow to be forced upon us. I, for one, do not believe that agreements are made to be broken. America, however, seems to feel differently. We allow people, businesses, and our entire government to back out of agreements that we have made way too easily.
Who do you think that Al Qaeda is thinking of when they form their description of the average American? Heidi Montag, that’s who. Poor troubled, vain, oblivious and self-centered Heidi, whose coming out party with her new ten plastic surgeries is taking up valuable space on my news page.
While I will be the last to condone the efforts of our enemies, we also must take a few minutes to try to understand where they are coming from. Think if every morning you had to wonder how you were going to eat, or how you were going to get medicine for your kids, whether your house would be standing when you got home from a job that paid you pennies a day, and/or if a rebel army, or even your own government was going to come and take you away, drag off your family, etc. etc. etc. – and then you turn on the TV and there is poor little Heidi Montag, the picture of America, talking about how she was teased as a child and how hard it was for her growing up, and how hard is to be poor little Heidi Montag. You’d want to wipe her off of the face of the earth, too, America. Don’t lie and tell me that you wouldn’t.
We have reached such a level of complacency in this country because we don’t have to fight for anything anymore. We have truly lost sight of what is important and what should be the main focus in our lives, and honestly, what should be the focus of our free press. Your children should be learning about all the wonderful things the world has to offer from arts to music to literature, but instead, the best that we can offer up as a nation is a two-part interview with Heidi Montag so that she can explain to us why she felt she needed a new look to the extent of spending 10 hours under the knife. Go America!
We can really do better as a nation and as a people…
At times, I have been accused of being paranoid. Maybe it is because I love to watch documentaries on crime so that I can stay informed on the criminal mind that is constantly working against us, the people who work for a living.
If always keeping in mind that there are dangerous people out there and being wary of placing myself in situations where they can get at me and my loved ones is paranoia, then I welcome being called paranoid.
Did you grow up in a neighborhood where gunfire broke the night silence at least once a week? I did. It may sound like an after-school special, or a sub-plot from Boyz N' The Hood, but by the time I graduated from high school, I’d been to five funerals of murder victims that I had known personally...and I grew up in Orange County, California.
Maybe that’s why I have an understanding that there are people and places in the country that are dangerous. Why, just last Friday, there was a shooting in Newport Beach and the suspect fled down the 73 South, the same toll road Teresa and I use everyday. Did I see the suspect? No, but I did almost get hit by a Newport Beach Patrol Car that passed me on Pacific Park in the bike lane, racing to catch up with the chase without his siren or lights on.
This guy’s sworn duty is to protect me and he almost killed me with his pursuit-induced bad driving, so can you image the capability of doing damage of someone who is intending to hurt me?
Now, I am not endorsing that we all live in fear, and I do not consider how I live living in fear, but it cannot hurt to be cautious of our surroundings and to watch for warning signs.
Last Friday, in Kansas City...why is it that when a meat-packing plant worker has walked into the plant and murdered five people, it seems like everyone saw it coming, but did nothing about it other than to stand around afterwards and say, “I knew it was going to happen.” Were they afraid of being accused of paranoia?
We live in an America where you can be at work and have a co-worker standing in front of you, gun in hand, and literally passing judgement by saying, “You haven’t done anything to me, so you can go,” then moving on to the next co-worker.
You’d better hope you didn’t accidentally spill coffee on this guy yesterday, or have taken too long in the bathroom when he needed to use it, because today is the day that he is going to walk in and end your life for it.
Oh, but I’m paranoid...
So, I’m flipping channels the other night and come across a little TV show called “Are You Hot?”. Now, maybe I don’t see a yellow-tinted-glasses-wearing Lorenzo Llamas or a badly-aging Rachael Hunter judging the looks and sex appeal of the common idiot masses as entertainment, but apparently there are millions out there who do.
Please note that when I talk about America, it’s usually, “us,” but when it comes to reality television and the dramas we all just have to watch, folks, there’s usually me and everybody else. I’ve never watched a single episode of The Sopranos. Do I totally love real-life mobster stories? You bet. Do I totally love an intriguing mystery/action novel? You bet. Do I enjoy being the only one in the room that hasn’t seen a single episode of Survivor, Fear Factor, or Who Wants To Marry Some Dumbass Who Wants To Marry Someone On Live TV? See the pattern? You bet!
There was a time when I enjoyed going to a little Italian Restaurant/Irish Bar called BirraPoretti’s at South Coast Plaza. The law aside, I started going there when I was 15 and spent countless hours upon hours enjoying their wonderful Italian food, Guinness on tap, and conversation with the well-dressed, properly-mannered clientele that made up the crowd there for many-a-year. I actually wrote some of my best stuff at one of the tables in the back corner of the bar there.
Then, about four years ago, after decades of a prosperous business model, some dumbass decided to move the tables out of the corners and put big screen TVs in their place. I can call on over twenty witnesses that will tell you, when they put those TVs in, William said, “I give them five years, tops, then they’ll be out of business.” TVs led to the dress code, the dress code led to football jerseys and a slip in food quality, which led to the menu changing, which led to no where. Guess whose doors are closed forever? Thanks, TV! You ruined Birra’s for me!
Now, just when you thought reali-shitty TV could not get any worse, Fox is proud to bring you, “Married By America.” On this one, single folks who haven’t been able to find their significant other are going to be paired up in matrimony by their fellow idiots...sorry, I mean peers. So, these morons are going to let “America” pick their soul mate and then they are going to get married before even meeting each other while “America” watches.
No matter what we’re arguing about and no matter what position you are in during the argument, there seems to be two “Americas.” There’s a 98% and a 2% that used to be a 97% and a 3%. There’s a something-% and a something-% when it comes to every aspect of America. So, while there’s 98% who enjoy reality TV, there’s the 2% of us who do not. So, what’s wrong with those of us who think MTV should show some god-damned music videos once in a while and force those f-ing Real World kids to get lives and jobs? What’s wrong with those of us who aren’t shocked and amazed that some construction worker is experiencing guilt over lying to a group of gold-diggers who are after his fictitious money? Nothing, really, it’s just that we’ve made the choice to experience life ourselves, instead of relishing in other people’s triumphs and defeats (if you can even all them that) while we sit in front of an appliance.
There is so much wonder going on in my romantic life that I don’t need to worry about who J-Lo is screwing this month, even though whenever I watch a 24-hour news channel, I have to turn off the last 15 minutes of every hour because they want to tell me. There are so many wonderful and intriguing people around me that I’ve never had to watch “Friends.” There are too many wonderful things out there in the world to be learned and enjoyed and there is so much to be done in the short time we own this wonderful gift of life. Am I the only one whose life is so full that I don’t have time, nor care enough, to know who’s getting the rose and who’s getting booted of the island, or fjord, or whatever the hell it is this season?
All right, All right, now, I’m not just bashing reali-shitty TV for no reason here...I have a message. See, like I said, there is in America, always two “Americas,” and there is no exception here. How is it that I am able to recite the gist of these shows without every having watched a single one? Between advertising, the buzz, and the media, they’re bombarding the 98%. You don’t want to be the only one at the water cooler tomorrow who didn’t watch, do you?!
So, watch up, 98%, because that still leaves 2% of us that are going to look back and relish in our accomplishments. We’re going to smile, knowing we can’t tell you who won American Idol this year, but could tell you the socio-economic reasons Saudi Arabia backed the Taliban (both sets of information are coming from the same appliance, people). One group of kids will settle into couch-potato-ism and another set of kids will one day lead America. 2% is going to hand a generation’s worth of growth, industry, and prosperity over to the next generation, knowing that thanks to things like reali-shitty TV, they will have even less competition than we did. 98% is going to leave their next generation Yoga DVDs by actual Real World cast members and memories of Darvas, Richard Hatches, people who will put their heads in a box full of scorpions if the price is right, and sports fanatics who can’t turn the game off long enough to sing “Happy Birthday” to their wife or kids. And yes, I’ve even seen that. Grown men actually reading the closed captions on a game while they sang, one eye on their kid and one eye on the game!
